Businesses to Business relationship
Apostle Ngabo
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Using business that belongs to different individual to promote, to develop, to support,
and to help each other to grow their marketing platforms on a national, or international level.
Business to business marketing is needed when one company’s output is required for another company to maintain or improve its operations.
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another.
This typically occurs when:
A business is sourcing materials for their production process for output (e.g., a food manufacturer purchasing salt),
i.e. providing raw material to the other company that will produce output.
A business needs the services of another for operational reasons (e.g., a food manufacturer employing an accountancy firm to audit their finances).
A business re-sells goods and services produced by others (e.g., a retailer buying the end product from the food manufacturer).
– A business buying food, plants, herbs from a farmer who does farming on demand from a business that produces herbal remedies, food for restaurant services etc…
Because when businesses look out for each other’s interests,
that type of support becomes a win to
win type of situation where companies excel their own limitations,
and also benefit each other to expand their businesses.
What is a memorandum of agreement?